Brommagymnasterna
A digital learning experience
Areas
Web development ∙ Web design
Background
One of Sweden’s largest gymnastics clubs faced a challenge: each year, new coaches joined the club, and the onboarding process was manual and time consuming. The solution? A fun, intuitive, and digital experience to introduce new coaches to the club and streamline the onboarding process.
The process
When we started gathering user feedback we discovered that coaches wanted to complete onboarding anywhere – even on the bus. This led us to focus on making a platform that was mobile-friendly. We sketched different flows and layouts to help coaches access content on the go and created lo-fi prototypes to test and improve the user experience. To keep things consistent, we built a simple design system and refined the visual identity.